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Study Finds that 70 Percent of Streaming Users Are Completely Inactive...

Posted 14th May 2013 by DreamStreaming

Back in March, respected industry researcher Mark Mulligan unearthed a fairly shocking statistic about Deezer. That is, nearly three-fourths of all Deezer registered users were completely inactive zombies. They had all signed up and ditched out completely, even though it was all completely free.

But this isn't just a Deezer problem; it's a problem that affects all streaming music services according to Mulligan's calculations. Yes, the churn on these applications is this damn bad.

1. Deezer
   • Paid: 12%
   • Active Free: 15%
   • Inactive: 73%
2. Spotify
   • Paid: 8%
   • Active Free: 23%
   • Inactive: 70%

Which means, not only are a small percentage of people paying or even sticking around, a large majority simply aren't interested. "The important point is not ...